In2 SABRE Awards - Certificate of Excellence
Taiwan Excellence Cares-Brand Digital Platforms

IN2 SABRE AWARD WINNERS

 

 

12 different firms from across the region will be recognized for the quality of their content creation at the first Asia-Pacific In2 Summit, which takes place at the St Regis Hotel in Beijing on the day of the SABRE Awards dinner, September 18.

 

 

 

 

The In2 SABREs recognize a wide range of content, from experiential to digital, across multiple channels: paid, earned, owned and shared. This year’s competition attracted 200 entries in 15 categories. Awards will be presented at a lunchtime ceremony, during the In2 Innovation Summit.

 

 

According to Holmes Report editor Paul Holmes, who chaired the awards jury: “What we are seeing, in Asia as elsewhere, is an astonishingly wide range of content coming out of public relations agencies, including content that might traditionally have been produced in ad agencies or digital shops, or by specialist production companies. The quality of this work is improving, and this year’s In2 SABREs were the most competitive to date.”

China’s Blue Focus (including its Phluency Interactive unit), MSLGroup, and Ogilvy Public Relations all won two In2 awards. The others were shared among nine other firms.

Tickets and tables for both the In2 Summit and awards presentation, and the SABRE Awards ceremony in the evening, can be purchased here.

EXPERIENTIAL MARKETING

LIVE EVENTS                     

WINNER:

SINGTEL HAWKER HEROES – A CHALLENGE TO GORDON RAMSAY

Singapore Telecommunications Ltd. with OGILVY & MATHER (SINGAPORE) PRIVATE LIMITED

CERTIFICATES OF EXCELLENCE:

Fusion of Tradition, Honor of Foshan

Sun Hung Kai Properties Ltd. with Ogilvy Public Relations, Guangzhou

IHG 200th Hotel in Greater China

InterContinental Hotel Group with Hill+Knowlton Strategies

Tomato Turnaround!

Taiwan Kagome with Ogilvy Public Relations Taiwan

Where Are My Cheeks?!

Kumamoto Prefectural Government with Dentsu Public Relations Inc.

SPONSORSHIPS                 

WINNER:

Live Wi-Fi Leaderboard

PUMA with VITAMINE

CERTIFICATES OF EXCELLENCE:

HSBC Champions Return to Shanghai

HSBC China with Hill+Knowlton Strategies

Johnnie Walker #IMNOTDRIVING Launch

Johnnie Walker, Diageo with AKA Asia

Sponsoring Soccer Champions

Unilever – Clear Men with Golin

TCL Joins the X-Men

TCL with FleishmanHillard

TRADE SHOW                    

WINNER:

Budweiser 2014 CNY Campaign

AB InBev China with Shanghai @PR Consulting Co., Ltd.

In2 EARNED MEDIA

DIGITAL AND PRINT MEDIA                 

WINNER:
Building the “Home of Modern Vintage” in China

Cath Kidston with Red Bridge Communications (SH) Ltd.

CERTIFICATES OF EXCELLENCE:

Making Insight Count

ICAEW with Ketchum ICON

“Nou-Ikumin” — Creating a Connection Between a Long-Lasting Diaper and Baby Brain Development

P&G with BlueCurrent Japan, Inc.

RKSV Securities: Low-Cost but High-Value Broking Firm

RKSV Securities India Pvt. Ltd. with Adfactors PR

Sony Xperia Z1 Launch in Taiwan

Sony Mobile Communications with MSLGROUP

BROADCAST MEDIA                    

WINNER:

A Commonwealth of Rock

Ancestry.com.au with Howorth, an Ogilvy Public Relations company

CERTIFICATES OF EXCELLENCE:

Canon Shine

Canon with Ogilvy Public Relations

DANONE NUTRICIA CRISIS

DANONE NUTRICIA ANZ with Weber Shandwick Australia

CREATION OF PERSUASIVE CONTENT                     

WINNER:

Arts Hub or Art Hype?

Para Site with FleishmanHillard

CERTIFICATES OF EXCELLENCE:

Child Safety Initiative

Volkswagen (China) Investment Company Limited with Phluency Interactive (China), Inc.

Weekly Webinar by Social@Ogilvy

Ogilvy Public Relations

In2 SPONSORED AND PAID MEDIA

MEDIA PARTNERSHIP                

WINNER:

LYCRA® Liberates Urban Chinese Women

LYCRA® with MSLGROUP

CERTIFICATE OF EXCELLENCE:

HSBC Champions Return to Shanghai

HSBC China with Hill+Knowlton Strategies

ADVERTISING                   

WINNER:

Study in Europe: 99 Lights in the European Sky

Delegation of the European Union to Indonesia, Brunei Darussalam and ASEAN (EU) with Edelman Indonesia

In2 SOCIAL MEDIA AND COMMUNITY MANAGEMENT 

BEST USE OF FACEBOOK                      

WINNER:

Organ Donation

Time of India with MSLGROUP

CERTIFICATES OF EXCELLENCE:

British Airways in Korea #great_comeback

British Airways with Ogilvy Public Relations / social@Ogilvy

KFC Newsroom

KFC with Ogilvy, Social@Ogilvy

BEST USE OF TWITTER              

WINNER:

Coca-Cola HAPPY STADIUM

Coca-Cola Japan Company with Dentsu Inc.

CERTIFICATE OF EXCELLENCE:

Sony XperiaZ1: The Rise of Mobile Photography

Sony India with MSLGROUP

BEST USE OF BLOGGING                      

WINNER:

Blueair China Social Media Campaign

Blueair China with Cohn & Wolfe

CERTIFICATES OF EXCELLENCE:

Half a Million Strong and Counting: Weber Shandwick’s Online Engagement in Asia Pacific

Weber Shandwick

Huggies Moms & Babies Blog

Huggies with Ogilvy Public Relations Taiwan

In2 DIGITAL AND CREATIVE

BRAND DIGITAL PLATFORMS             

WINNER:

GEreports

GE Australia and New Zealand with Edelman

CERTIFICATES OF EXCELLENCE:

I AM JANSSEN. I AM INTEGRITY.

Janssen Asia Pacific with FleishmanHillard

Real or Fake

Life by city’super Shanghai with Social@Ogilvy Hong Kong

Taiwan Excellence Care

Taiwan External Trade Development Council (TAITRA) with MSLGROUP

Touch, Play, Get Fit

Dell Inspiron with Hill+Knowlton Strategies

DIGITAL NEWSROOMS              

WINNER:

Digital Storytelling with Microsoft

Microsoft Asia Pacific with Creation

CERTIFICATES OF EXCELLENCE:

Clipsal 500 Social Media Newsroom

Clipsal 500 Adelaide – South Australian Motorsport Board with Professional Public Relations (PPR)

GEreports

GE Australia and New Zealand with Edelman

KFC Newsroom

KFC with Ogilvy, Social@Ogilvy

Perrier Creative Newsroom

Perrier

DIGITAL VIDEO                

WINNER:

Germs New Year

Reckitt Benckiser Group plc. with Phluency Interctive

CERTIFICATES OF EXCELLENCE:

1000 Step Discoveries Film Series

South Australian Tourism Commission with PPR Adelaide

Cheer Asia!

2014 Incheon Asian Games Organizing Committee with Synergy Hill+Knowlton Strategies

Happiness From the Skies

Coca-Cola Far East Ltd. with Ogilvy Public Relations

Real or Fake

Life by city’super Shanghai with Social@Ogilvy Hong Kong

PODCAST/WEBINAR/WEBCAST                       

WINNER:

Weekly Webinar by Social@Ogilvy

Ogilvy Public Relations

CERTIFICATES OF EXCELLENCE:

Alpenliebe Lollipop – Reuniting Families on Togetherness Day

Perfetti Van Melle with MSLGROUP

Leveraging Gatsby Connections

Ancestry.com.au with Howorth, an Ogilvy Public Relations company

BRANDING AND IDENTITY                    

WINNER:

BAIDU MIGRATE

BAIDU.INC. with BLUEDIGITAL

CERTIFICATES OF EXCELLENCE:

adidas “all in or nothing” Bringing the World Cup Fever to China

adidas with Burson-Marsteller

Creating Awareness of Futuready

Aegon Indonesia with Cohn & Wolfe Indonesia

The Glenfiddich Experience

William Grant & Sons with GOODSTUPH PRIVATE LIMITED

Launch of GVK Mumbai International Airport Private Limited’s Terminal T2

GVK Mumbai International Airport Private Limited with IPAN Hill+Knowlton Strategies